Nana Yaa Amoah-Owusu, marketing manager for international spirits and ready-to-drink brands at Guinness Ghana, instructed disc jockeys to evolve and stay relevant beyond their peak moments.
Speaking at the Ghana DJ Clinic on “How to Attract Top Brands,” Nana Yaa emphasized that branding is key to staying relevant in various industries.
“Do you want to be the DJ that’s right for the moment? It’s like an artist who will conjure up the music and just be a hit song. You want to be a timeless DJ,” she said.
According to the marketing expert, DJs need to create a useful brand to survive the moment considering factors such as creating a competitive advantage.
“You have to build your brand. What is your competitive advantage? What sets you apart? You want to be a DJ that tomorrow, even if there are young people coming up, you are still an essential person; a DJ the story of Ghanaian DJs cannot be told without being mentioned,” she added.
Speaking about how most corporate institutions make decisions about which influencers and ambassadors to work with, she warned attendees to “be careful what you post on social media.”
“A post on your social media page today can disqualify you or close the door to a golden opportunity tomorrow,” she explained.
Nana Yaa, alongside other notable speakers including 3 Music Networks Founder, Abdulai Sadiq Abu, Prolific DJ Master Que, converged at the Accra Tourist Information Center on Saturday, October 15, 2022 to educate DJs on various topics that can take their craft to the next level.
The Ghana DJ Clinic, an initiative of Merqury Republic, aims to educate, empower and build strategic partnerships between emerging and professional DJs across the country.