Free space, the sleep and meditation app company, and Sesame Street are teaming up to help kids and parents make bedtime a little easier with a new podcast and book series called Good night, world! Headspace designed the new sleep-focused podcasts, “The Sleep Casting”, to “create the right conditions for healthy, restful sleep”. The 12-episode, 20-minute episodes of Good night, world! Will be hosted by Alan, owner of Hooper’s Store with various Sesame Street characters like Big Bird, Oscar and Abby. Each episode will feature relaxation exercises for kids, a story that spans various global locations as well as familiar Sesame Street locations like Oscar’s Trash Can and Big Bird’s Nest, as well as calming music and soundscapes.
Sesame Street and Headspace are also teaming up with Penguin Random House to launch a six-book series, Monster meditation, inspired by the animated shorts of the same name which have been viewed over 30 million times on YouTube. The book series will feature the same characters, themes and storylines as the video series to “help children learn the fundamentals of mindfulness, meditation, and social and emotional learning.” The first two volumes will be released this year: Be patient with Cookie Monster comes out in june and Getting ready for bed with Elmo will be released in September. With all this reading and learning, what kid wouldn’t want to sign with Good night, world!
“Sesame Workshop and Headspace have created something truly exceptional with their Sesame Street Monster Meditation video series,” said Sonali Fry, Vice President and Director of Classic Brands and Preschool Publishing at Random House Children’s Books. “Through entertaining stories featuring fan-favorite Sesame Street characters, they equip young children with valuable mindfulness skills. We are excited to continue their mission through our new collection of ship’s book adaptations, which will introduce emerging readers to a variety of useful meditation exercises for every occasion. “
Books were the “natural next step” for videos, said Morgan selzer, vice president of content at Headspace. “I think we’re all looking for quality content that could help our kids have a better bedtime routine. It’s always a pain point for both parents.”
The past year has been particularly difficult for families with young children as everyone was stuck at home during the pandemic. There has been a “big spike” in content consumption on Headspace, Selzer said, along with parents requesting this type of content. Headspace and Sesame Street first teamed up in April 2020. Headspace’s download rate doubled last year, at the start of the pandemic. Users also turned to its sleep music at increased rates towards the end of 2020, with usage rising 33%.
“We are so determined to introduce mindfulness and meditation in children from the age of three,” said Selzer. “Our company’s mission is to improve the world of health and happiness… The way you navigate your emotions is really important and learning skills when you are feeling upset or frustrated, or struggling. to focus or calm down – those skills, if you can learn early in life, it will pay off more and more down the road. “
The podcast series is produced by Headspace Studios, written by Catherine Pond and executive produced by Otis Gray. Betsy loredo produced for Sesame Workshop. Scott Sorenson, Chris Murguia, and Gray created the sound design, with additional production by Bri LeRose, Gabe Younes, and Emma Nemtin. Léa Sutherland, Morgan Selzer, and Sam rogoway are executive producers for Headspace Studios.
“Sesame Workshop has always innovated with mass media to provide children with reliable educational content and to deepen our engagement with fans and families,” said Ed wells, EVP of Sesame Workshop and responsible for global media and education. “Our latest evolution in podcasting once again shows the adaptability and universality of the Sesame Street brand and is a reminder of how powerful our iconic and lovable characters are across all mediums.”
“Educating children is more than ABCs and 123s – it is also developing fundamental socio-emotional skills that they will take with them throughout their lives,” he added. “This is why we are thrilled to be working with an industry leader like Headspace to support the mental and emotional well-being of children as they learn and grow! “
This is to help children sleep better, because once they are asleep, they do not prevent parents from sleeping!
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